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INTERACTION_078

Keyword Emphasis Animation.

Key terms in a paragraph brighten after the copy settles. Keywords at the same color and weight as surrounding copy before the trigger; raising keyword contrast and weight once 300ms after the paragraph finishes revealing.

CATEGORY
Copy
COMPLEXITY
Easy
TECH
CSS
PLATFORM
Both
PERFORMANCE
Light
LIVE PLAYGROUND
CSS / CSS
/* Keyword Emphasis Animation — Key terms in a paragraph brighten after the copy settles. */
.keyword-emphasis-animation {
  --dur: 380ms;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --stagger: 120ms;
  will-change: transform, opacity;
}

.keyword-emphasis-animation > * {
  opacity: 0;
  transform: translateY(14px);
  animation: keyword-emphasis-animation-in var(--dur) var(--ease) forwards;
  animation-delay: calc(var(--i, 0) * var(--stagger));
}

/* keywords at the same color and weight as surrounding copy -> raising keyword contrast and weight */
@keyframes keyword-emphasis-animation-in {
  to {
    opacity: 1;
    transform: none;
    filter: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  .keyword-emphasis-animation > * {
    opacity: 1;
    transform: none;
    animation: none;
  }
}
React / TSX
import { useEffect, useRef } from "react";

/** Keyword Emphasis Animation — trigger: 300ms after the paragraph finishes revealing */
export function KeywordEmphasisAnimation({ children }: { children: React.ReactNode }) {
  const ref = useRef<HTMLDivElement>(null);

  useEffect(() => {
    const el = ref.current;
    if (!el) return;
    if (window.matchMedia("(prefers-reduced-motion: reduce)").matches) {
      el.dataset["state"] = "in";
      return;
    }
    const io = new IntersectionObserver(
      ([entry]) => {
        if (entry?.isIntersecting) {
          el.dataset["state"] = "in";
          io.unobserve(el);
        }
      },
      { threshold: 0.2 },
    );
    io.observe(el);
    return () => io.disconnect();
  }, []);

  return (
    <div ref={ref} className="keyword-emphasis-animation" data-state="out">
      {children}
    </div>
  );
}

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