Back to library
INTERACTION_114

Product Image Rotation.

A frame sequence spins the product as the pointer drags. Frame 0 displayed before the trigger; mapping drag distance to frame index across the sequence once horizontal drag or scroll progress.

CATEGORY
Images
COMPLEXITY
Advanced
TECH
CSS + JS
PLATFORM
Both
PERFORMANCE
Medium
LIVE PLAYGROUND
Media
CSS / CSS
/* Product Image Rotation — A frame sequence spins the product as the pointer drags. */
.product-image-rotation {
  --dur: frame-linked;
  --ease: linear;
  --stagger: 60ms;
  will-change: transform, opacity;
}

.product-image-rotation > * {
  opacity: 0;
  transform: translateY(14px);
  animation: product-image-rotation-in var(--dur) var(--ease) forwards;
  animation-delay: calc(var(--i, 0) * var(--stagger));
}

/* frame 0 displayed -> mapping drag distance to frame index across the sequence */
@keyframes product-image-rotation-in {
  to {
    opacity: 1;
    transform: none;
    filter: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  .product-image-rotation > * {
    opacity: 1;
    transform: none;
    animation: none;
  }
}
React / TSX
import { useEffect, useRef } from "react";

/** Product Image Rotation — trigger: horizontal drag or scroll progress */
export function ProductImageRotation({ children }: { children: React.ReactNode }) {
  const ref = useRef<HTMLDivElement>(null);

  useEffect(() => {
    const el = ref.current;
    if (!el) return;
    if (window.matchMedia("(prefers-reduced-motion: reduce)").matches) {
      el.dataset["state"] = "in";
      return;
    }
    const io = new IntersectionObserver(
      ([entry]) => {
        if (entry?.isIntersecting) {
          el.dataset["state"] = "in";
          io.unobserve(el);
        }
      },
      { threshold: 0.2 },
    );
    io.observe(el);
    return () => io.disconnect();
  }, []);

  return (
    <div ref={ref} className="product-image-rotation" data-state="out">
      {children}
    </div>
  );
}

IF YOU LIKE THIS, STEAL THESE TOO.

Media
INTERACTION_109CSS + JS

Image Trail

Thumbnails trail the cursor and fade out behind it.

Images / MediumView
Media
INTERACTION_110CSS

Image Distortion

A subtle ripple runs through the image on hover.

Images / HeavyView
INTERACTION_111CSS + JS

Image To Fullscreen

A thumbnail expands to fill the viewport from its own position.

Images / LightView
INTERACTION_105CSS

Image Mask Reveal

The image uncovers behind a mask while it settles from a slow zoom.

Images / LightView